Writing effectively about technology – the dos and the don’ts

A sound journalistic skillset and seasoned expertise are - and will remain - the basic prerequisites for being able to interact with the contacts in editorial offices on equal footing. Journalists must be convinced of the relevance of the topic for their readership, otherwise companies will not be able to reach their target audience through [...]

Tech brands go to Germany

How professional tech PR supports technology-driven companies entering the German market Are you a successful American, South African, Polish or Swedish (these are just examples of the 193 UN member states) company active in the technology sector? Whether you are an established company or a nascent start-up, at some point the question of expanding into [...]

International b2b tech PR for Genetec, provider of IP-based security solutions

Back in 2013, the British Plexus agency Say Communications was awarded the PR and communications contract in the UK by Genetec, a leading Canadian provider of IP-based physical security solutions. After three successful years in the UK, Genetec decided to expand its European presence in 2016 and established a subsidiary in Germany to activate the [...]

Tech PR with international reach: Successful DACH market entry for a South African mobile security fintech

In 2016, DUO Marketing + Communications, a specialist in PR and marketing for tech companies in Africa - and a member of the international Plexus agency network - contacted German partner agency BSK as their client Entersekt was looking for a tech-savvy PR and communications agency for the DACH region. As a growth-strong, international company, [...]