Internationalisation continues to progress in German business. Increasing numbers of medium-sized companies are not only expanding to Europe, but also to other regions worldwide, including North and South America, the Middle East, Africa, Eastern Europe and Russia, as well as to Asian countries. Tried and tested international communication solutions and local experts are required to accompany and support this process. Familiarity with different countries’ rules, customs and habits, as well as the perfect command of foreign languages, is absolutely essential to enable successful communication – not to mention local contacts to media and multipliers that are needed to gain a footing in a new market.
BSK has been a member of the Plexus network since 2002, thereby providing communications advice and support to customers in their internationalisation strategies. This network consists of independent PR agencies from more than 30 countries, which have come together to offer international communications solutions for globally operating customers – with excellent local expertise, customised communications solutions and intensive consulting. The Plexus agencies focus on the sectors of IT/telecoms, financial services/insurance, nonprofit organisations, the environment, real estate, healthcare and tourism. Plexus agencies attend to more than 200 clients from the B2B and B2C areas. The Plexus Group offers the following international communication services, among others:
- Strategy and positioning
- Corporate communications
- PR and media management
- Social media
- Product communication
- Content marketing
Along with BSK as the German partner agency, the Plexus organisation currently includes agencies from the USA, Europe, Asia, South Africa and South America. More than 250 PR experts have been engaging in successful, cross-border cooperation for many years. We are happy to provide you with examples of cooperation projects upon request. The Plexus blog also provides interesting insights into the world of international PR.